Hairsational A master bedroom in a nice house with plenty of natural ambient light
vs
An ugly, bare, unappealing green or grey box that looks almost like a prision cell and is lit with artificial light
Exactly.
For visuals to make the jump from 3D porn to an artificial (virtual) reality, the mind requires immersion in the scene. This is why I keep harping that you guys are moving away from VR and just shooting flat porn in 3D. It's about the experience, not just "naked chick in whatever environment".
It seems to me that you all are over-engaged with the technical side of VR and not up to speed on the perceptual and emotional component that makes it great. Take a look at this paper (written by my colleagues):
The impact of perception and presence on emotional reactions: a review of research in virtual reality
Suspension of disbelief is key to achieving the immersion necessary to achieve presence and emotional engagement. Otherwise, it is just 3D porn. As any advertising exec (or psychologist) will tell you, it is the emotional experience that makes the sale and hooks customers, not the tech.