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Hairsational Main problem comes from users misusing recurring monthly sub instead of going non-recurring monthly.
I can't be the only person who assumed that option was there to trick folks who don't subscribe to sites like this. Most sites like this use a similar tier to catch noobs.
Whatever you do, I wouldn't advise you to increase the price in this economy. Reduce service, if that's necessary, but increasing the price will only lead to fewer users. Currently POVR is offering a very competitive plan of $15.00 per month, with some non-3D sites like ALSScan reduced to $9.99 for Black Friday. Heck, BadoinkVR is at $9.99 per month, and they have a massive library of films.