TikTok and Hub have entirely different business models imo. They are leveraging user generated content and then serving up ads. It's only in recent history that Hub started selling premium subs on their site, and even with that they are still taking the "freemium" approach a la Spotify where the few pay for the many.
The benefit of users creating content on your site is that creates a flywheel effect. They upload new content, share it with friends and family, they download a new app and watch the content and the cycle repeats over and over again. TikTok didn't do anything unique, they are just enabling the users to do more.
How do you enable more independent creators to start building on the SLR platform while still remaining in compliance?
I do agree with some of the comments above that experiential content would cool. Hell there is an American woman in France making $350/hr by offering the "girlfriend experience"
Humans crave connection and intimacy even if we can't admit it.
I don't know how to format this from a video perspective but creating videos that show how the experience is so much better in VR than in flat. I can say as someone who has consumed mostly 2D content when I saw a VR video on hub "I never got it" and was like what is even the point of this. Because of the nature of the content you have to specifically seek out the information it isn't just widely available to you.
Crosspromoting with haptic tools also seems like an easy win. The both are marketing to the same audience.
Rentention for SLR will come from the content which many have above suggested how it can get even better.