- Edited
My thoughts
You cannot hire Jimmy, aka the Harvey Weinstein of porn, that would be commercial and ethical suicide and would be the worst marketing mistake in your history by a huge margin. Hopefully that was a bad joke.
AR means augmented reality, and can apply to 2d. VR means virtual reality. Passthrough is both AR (real world is incorporated into the image) and VR (2 independent images shown to replicate perception of the real world). The terms are not mutually exclusive. Perhaps we should be using the term "AVR" - Augmented Virtual Reality?
The comparison to the early days of NA are to show that developments in technology often meet strong resistance and there is an inability in many to see how the tech might evolve into something worthwhile. Early VR was dog shit. Early passthrough was dog shit. It has improved. Passthrough now is where VR porn was in 2016. You have to go through this stage of development to achieve a desirable outcome. Some of us enjoy PT, I'd say most would at least concede that the idea has promise.
Passthrough may technically be VR but it is an entirely different beast from regular VR because you remove any pretence of context. It's JUST THE PORN. No location, no romance or mystery. It's like comparing an action movie to a UFC match - they both feature fighting but in the movie we understand why.
Because of (4) a creative director like Alex Nash is wasted on passthrough, which is at heart a technical exercise. And worse, you would be alienating your talent instead of nurturing them. Again, to continue the metaphor, you'd be hiring Martin Scorsese to direct UFC. Please accept that PT is a massively technical endeavor, because it's falling short on the technical side above all. Stunt cock in the wrong place, scaling, masking, light, all that should be worked on now.
While UFC has its place, you're trying to be the Netflix of porn, not ESPN. So the full VR experience with locations and context should, I think, continue to be the main focus. Tech companies can get distracted from their core mission. Innovation is fun! But it's important to balance innovation with tried and tested products which are loved by your audience. No need to throw the baby out with the bathwater. But, your innovations are also your USP, so please do continue your great work with PT and scripts etc.
Thanks for all your efforts, most of us do appreciate it.