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I have been experimenting with Topaz Video A.I. The upscalling models currently don't work effectively for VR180 films. However, with enough compute power and the right trainers you could develop VR180 models for upscalling using the films on your platform. You could then licence the usage rights of your models to other companies. With the Apple headset arriving in 2024 there will be a demand for very high resolution video. Upscalling can work for VR with the correct training data, and you have exclusive access to a large collection of potential training data (your current films in highest quality).