@catflap Feel free to hate the guy, but there are a lot of Americans out there in love with him. Just look at the figures. I wouldn't join there, and you wouldn't either I'm guessing, but for weeks it was the highest downloaded app on the app store. The company has been coming out with numerous statements about Facebook, not Twitter, even though we associate Big Orange with Twitter.
Apple has been developing AR for 5 generations in their phones. The company is incredibly secretive, though not so much as under Job's leadership. They've been silently submitting patents for cross-over tech. When the market is ready they will jump in.
It's not just that the numbers are shrinking. It's that folks in the know suspect that their user-base isn't real (bots). FB has the problem far worse than Twitter. FB started with e-mail addresses linked to University enrollment. Then for a period they didn't check identities or require g-mail addresses. Advertisers are starting to doubt the quality of FB as a platform -- they are losing advertisers too.
When FB killed Gear VR, Samsung uninstalled FB software that was default on their phones for many years. Apple and Samsung are two of the biggest players in the cell-phone business.
RockyMtHigh Just watch. Even if you ignore all of the above, as Philip rightly points out "it's very hard to grow at their scale". Failure has a way of snowballing. (I disagree, though, that revenue per user will go up. It must go down if they expect to keep users.)