@ibins a lot of great points there, but all producers eventually need to keep building their base. Maybe they’ve carved out a nice enough spot that they are profitable enough and they don’t want any more growth but that tends to end badly at some point. I subscribe to the grow or die adage and you either build, buy, or partner to sustain continued growth. We know that they are building both a growing catalogue as well as advancing tech, but is their subscription base robust enough and loyal enough to sustain that continued growth. In the end they are just one company with a limited group of websites
If they chose the path of partnering as @justsomedude101 mentioned, and at the very least provided older content to SLR then that would provide them with an additional revenue stream for second run or older content. assuming there are some royalties or licensing involved in providing that content to SLR (why I asked what’s in it for them earlier)
Either way it seems like good business to partner and all we have discussed about their KPIs or their business model are just speculation. I’m sure all I got was a front line support rep with a boilerplate response , and without access to a PM or someone else with more knowledge of the company I’d never find out more. All I could find was their SEO traffic metrics which Organic is 2/3 that if SLR and their back links is 1% (10m) that if SLR (1b).
In this equation they are MGM and SLR is Netflix and we all know that eventually MGM gets eaten by a big fish.