Stories, characters, context, interconnected series. Just better set-up in general. VR porn has somehow gone backwards when it comes to build, anticipation, dialogue, etc. I feel like I'm looking for a unicorn asking for any VR video with more than 1 minute of story before the girl rips her clothes off as fast as possible. Occasionally I'll see the studios asking for scriptwriters and I always wonder why they bother when so many scenes are exactly the same.
I remember when Wankz did a series where you had breakup sex with Casey Calvert, then they put out another video where Lily Labeau plays Casey's friend that always had a crush on you, another video where your friends hired two girls to help you get over her, then a final video where Casey did a surprise return while you were having sex with one of her friends. It was super basic shit but they never really tried anything like that again. They did the Zombie Slayers stuff but that was years ago as well at this point. Give me a 3 or 4 video series that's just going through one relationship - first date sex, then an anniversary, then maybe one of you bringing in an extra person to spice things up. Hell, do a choose your own adventure that can end with either a wedding or voyeur scene where you catch her cheating and fuck her friend or something as revenge.
Instead of a massage video where the girl rubs your arms for 90 seconds before hopping on your dick, how about a full 30min SFW massage where the girl is just talking to you and actually just trying to do her job while having a light conversation. Then the next week you do another scene where some time has passed and she recognizes you as a regular, mentions you always tip so well, you've become her favorite customer, and THEN you do the standard scene. There's an old Mimi Cica VRConk scene that isn't available anymore where I legit forgot I was watching porn at points because she was so convincing as a normal pretty girl that was good at her job. It made the eventual sex so much better with context.
I'd also like to see more horror-themed scenes. Horrorporn imploded and was leaning way too much into the gross-out stuff by the end anyway. The handful of xVirtual scenes they did look like they were filmed underwater, are only one position, and don't even have finishes. There's a big hole in that niche now for someone to fill.
Some more variation on finishes would be nice too. Creampie fans appear to be massively over-served on this site especially. Outside of LethalHardcore, it feels like none of the studios do facials at all anymore.