phyuggene Not to forget that there is no need to sign up with PH etc. I guess if you are a paying subscriber, privacy is less of an issue because you may have already left your name and address via the payment. But the anonymous free users that are creating probably a substantial share of the ad revenue will just go some place else when asked for ID.
For perspective: PH made $213 million in advertising revenue and $52 million in premium subscriptions in 2018