I don't do any AI upscaling myself, but to me, I can definitely see the difference between an older NA 3k video file with a AI-enhanced 8k video file (done by a fan, not by NA themselves).
Here is a screenshot of my own for comparison. Both are from the same frame and both from the "left" lens.
(Left 8k, AI-enhanced) || (Right 3k, original)
https://i.imgur.com/5DRclv7.png
The left side (remaster) is definitely clearer and has more detail (look at the guy's hair between his belly and dick), and it is smooth (it doesn't have the jaggies on the edges like common "upscale" videos do). The right side (original) also has some compression artifacts (look at Karla's cheekbones) and lots of jagged edges that the remaster removed.
But it's the AI-enhanced that makes all the difference. I do agree with what @doublevr is saying regarding how many studios are simply exporting lower res files to higher res (like 7k and 8k) and all they are doing is using some basic "sharpening" filters. I don't like this practice, as it is false advertising and just balloons the file size. But from my experience, seeing the few really well-done AI enhanced remasters are pretty cool for those legacy scenes from years back.