Lifetime sub is imho ridiculously overprice, even while being 50% discounted. You need to be subscribed for more than 3 years flat before it's cheaper than an annual sub. And three years are like an eternity in the internet age. Who knows what's going on in three years from now, the site might already be dead and gone by then. So it doesn't seem to be an attractive option, at least not for me. Don't be mad at me, it's just some feedback from a fan. 😉